Innovative use of the internet has become a must for anyone who has
something to offer the planet or even just the neighborhood. The ability for people and business,
both big and small, to present themselves on the web empowers them like no other resource before. The
Internet will change the way people do business. It is the most efficient channel of
distribution in the history of mankind. In addition, the Internet is considered the great equalizer.
No one can tell how big or small a company is from looking at it's web site.
To many people, a web site will be the first impression of the company and it's business.
It must reflect the professionalism and reputation of the company. The site needs to make the company
look great. Period! Internet Junction explores design strategies, consideration of appropriate
metaphors, themes, illustrations, type treatments, and related elements, whether brand new or
coordinated with existing materials and concepts.
The keys to a great web site include:
- Quality Graphics and Design.
Poor design communicates immediately that whatever the web site has to offer may not
be of the highest standard. There are many sites on the Internet that leave much to be desired.
Bad design is easy. It is much more difficult to design a quality web site that is well organized,
easy to navigate, and graphically appealing. Consistency of design is one of the factors that
differentiates amateur sites from professional ones. The object is to create a design that will
make sense to users, have a consistent look and feel, and designed in a modular format so that it
can be easily updated once the site is in the hands of the client.
Additionally, a site must make a great first impression. There are no second chances to make a
first impression on the Internet. Great sites do not happen by accident. Efficient page lay-out
and crisp graphics go hand in hand with a great web site.
Clean layout enables people to find information fast. A site needs to communicate quickly
what the site has to offer. The text should be easy to read. Lines of text should be no more
than 14-18 words long. Long, full-page lines of text are difficult to read. Poor layout is confusing
and unimpressive, often making people leave the site and possibly never returning.
While graphics make a critical contribution to the image and character
of the site, they are also what slow the site down the most. The attention span of an average
user waiting for a page to load is about 7 seconds. A grahics heavy site may cause the user to
leave the site before the first page has completley loaded. Internet Junction puts a great deal
of effort into finding the right balance between fast surfing and quality graphics. We have spent
thousands of hours designing graphics for the web. We draw upon all of that experience to make
graphics look cleaner and load faster.
When a person visits a site, they should be able to move about easily and find what they
are looking for quickly. Internet Junction architects sites and navigation tools that are both
intuitive and extremely accessible. Efficient navigation is paramount to good design.
People surf the net in search of value and interest. The content of the site is the thing
of value that the web site has to offer. The purpose is to help focus and enhance the content
of the site so that people will want to revisit again and again.
- Universal Browser Compatibility
There are predominantly two different web browsers in use today. These browsers can display your
web site differently. We know how these browsers work and their limitations. For example, it is
impossible to know the resolution users are viewing a page with. Ideally, the pages should
be coded to look the same at any resolution, on any size monitor, with any browser. Internet
Junction goes to great lengths to achieve this through our extensive use of tables. At present,
tables are the way to construct a page with the control needed for correct page layout.
The way that a product or idea is presented on the Internet can make or break the web site.
Internet Junction strives to help produce the most innovative approach to presenting web
advertisements and ideas on the Internet.
- Effective Marketing and Promotion
The most important aspect of web development is the marketing and promotion strategy. A site is
of no value if people don't find it. Internet Junction offers expert services and advice to
effectively market and promote your web site through search engine postings, press releases,
targeted e-mailings, banner ads and link exchanges.
- Cost Effective Production and Value
The Internet is one of the best ways you can spend your advertising dollar. Whether a budget
allows for a corporate interactive web site, or a single home page, Internet Junction can stretch
the value of the advertising dollar to get the most for the money. The most important thing is not
how much money is spent on a web site, but how well the money is spent.
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